Our Story
The IWO’S story begins with knowledge passed down through skilled hands across decades. A Jerusalem diner born from a deep understanding of raw ingredients and premium beef. Here, craftsmanship isn’t a tagline — it’s our standard. We control every step of the process to ensure that every cut and every bun is nothing short of perfect. Because those who truly know, understand that quality like this can’t be faked. You feel it from the very first bite.
Culinary Passion
It all began with a small delicatessen that Avi purchased after his military service. From the very first moment, one thing was clear to him: to be the best, you have to learn from the best.
He traveled all the way to Munich to study butchery to European standards, returning with a full toolkit of knowledge — from raising and breaking down animals to aging and the final cut.
In the end, that expertise is what you taste. Real knowledge, no stories needed.
Mastering meat
Over time, the meat became the heart of everything — and not by accident. Avi understood that true quality doesn’t happen on its own; it demands total command of every detail: from the breed of cattle and how they’re raised, to fat content, marbling, and precise texture.
These are the finer points that not everyone cares about, but they make an enormous difference to those who truly know what they’re looking for. This philosophy gave rise to a butcher shop that operates differently — with rigorous hygiene standards and meticulous, professional handling of every cut that comes through our doors.
Bottom line: we don’t rely on luck. We rely on knowledge and complete control over everything that lands on your plate.
high end Burger
Twenty-five years ago, when burgers in Israel were considered industrial junk food, Avi was already making himself burgers at the butcher shop from premium cuts — essentially a hand-ground steak made from fresh beef, no shortcuts.
That’s when the idea was born: if you can make a burger like this for yourself, you have an obligation to offer people something better.
That’s how IWO’S came to be — one of the first places in the country to bring European standards to Israel.
A burger based exclusively on fresh, local beef that comes straight from the pasture to our butcher counter, where it’s ground in-house, seasoned with precision, and grilled with uncompromising expertise.
Built on Trust
Ultimately, our reputation is measured by the trust of our guests. Over the years, IWO’S has built a loyal following of regulars who know exactly what to expect: professionalism, precision in flavor, and quality that’s consistent every single time. These are guests who feel they’re part of a place where the craft is everything.
Today, our knowledge and expertise await you at 24 Hillel St. in Jerusalem — a place defined by the same complete mastery over the meat and the same commitment to a perfect result on your plate.
LOCATION
Nearby parking available at: Hillel Parking Lot, Music Square Parking Lot, and Jerusalem Towers Parking Lot.
Opening Hours
Sunday
11:00 AM – 3:00 AM
Monday
11:00 AM – 3:00 AM
Tuesday
11:00 AM – 3:00 AM
Wednesday
11:00 AM – 3:00 AM
Thursday
11:00 AM – 5:00 AM
Friday
11:00 AM – 5:00 AM
Saturday
11:00 AM – 3:00 AM
Got something on your mind?
We’re always happy to hear from you. Whether it’s questions about the menu, event bookings, partnership inquiries, or job opportunities — don’t hold back. Reach out and we’ll get back to you.
